Over the past five years, I have worked for several clients in the lifestyle and food industries. I was responsible for creating concepts and campaigns, the organization of events for influencers, bloggers and journalists, and the content creation and curation for social media accounts.
Images created as part of the influencer collaborations:
Some of the social media posts I created:
GRAFSCHAFTER
As part of my job at a PR agency, I was responsible for writing press releases for Grafschafter Krautfabrik, a company based in Meckenheim in the Rhineland. The advertorial I wrote for Grafschafter appeared in a special supplement of Der Spiegel.
SEVERIN
The electrical appliance manufacturer Severin, based in Sundern, Germany, offers items such as coffee makers, kettles, toasters, egg stoves, barbecue and raclette grills, blenders, vacuum cleaners, and hair and body care products.
My tasks included the creation and contribution of press releases.
KIZZLE
The online dating portal Kizzle was launched in 2010 by Axel Springer Verlag but was taken over shortly afterwards by DanoTec ApS from Denmark. In the course of the relaunch, the focus of the platform was shifted to esotericism.
My tasks for the client included writing press releases, collaborate with media outlets and influencer relations.
THE BIG BBQ
As support for the PR consultant in charge, I was involved in event management, influencer relations and press releases.
I also wrote these articles in German for the agency blog:
Social media posts that were created as part of the influencer collaborations: